It's all about knowing how digital and social media works, and what makes people tick
The secret of effective digital copywriting, whether's it's website SEO, social media posts or search ads, is to strike the right balance between the algorithm and the human.
Keywords will help get you found by Google but they won't persuade your audience to take the desired action. They'll also help boost your Quality Score, which will increase your exposure, but they won't move your audience to action.
Persuasion Copywriting is designed for digital because it combines the technical elements of SEO and direct response with behavioural science insights into human decision making.
Digital copywriting services
We apply our trademarked Persuasion Copywriting approach across all digital platforms for increased effectiveness:
- SEO copywriting for websites
- Social media content including blogs, newsletters, Facebook ads and posts
- Paid search campaigns (Google AdWords)
What Google says about Persuasion Copywriting
Google's Head of Design talks about our unique brand of results based digital copywriting